I grew up reading dictionaries. Fascinated with language, I came to appreciate the power of a well-chosen word or turn-of-phrase to inspire, inform and persuade. But ever-present in mind is the reality that good writing requires balance. Too much of any one thing—too many clever phrasings, even—and the copy doesn't pop, it fizzles.
I'm also passionate about the stories we can tell with data. I appreciate its capacity to teach us new things about people and the world through application of both simple and complex algorithms.
Analyzing data, writing about data, visualizing data. Yum!
I use the same process for each project. The process begins by identifying the research question and ends with final deployment of the results.
When the project involves writing, I always write a first draft with pen and paper. Research shows that it changes the thinking process, slowing it down and allowing for more careful consideration. The typed version, then, becomes a very real, and much better, second draft.
My shift toward data-driven content may be recent, but my strength as a writer allows me to render complex, highly technical information into reader-friendly text. This is due to my having a deep interest in and understanding of statistics, probability and machine learning.
Whether the content is digital or print, I excel at helping clients find their voice. Whether it's a website, a blog, a press release or other, I focus relentlessly on every word and phrase to make your content eminently shareable.
For more than 15 years, I have helped clients large and small achieve their marketing objectives through digital content, presentations, videos and more. A propensity for research helps me uncover that golden nugget that always resonates.
Lesley is an amazingly talented writer. She is well versed in all aspects of marketing and advertising and supports her content with credible sources. I would highly recommend Lesley if you are looking for a writer who is knowledgeable and thorough.
Great willingness to refine, adapt, and work through technical and strategic discussions.
I am most supportive of Lesley’s comprehension of communication theory, aptitude for conducting research and ability to write. Her performance established Lesley as a true intellectual thinker. As such, my recommendation is devoid of conditions. I am very confident that if given the chance, Lesley will impress you all with her talents and commitment to producing exceptional work.
Lesley has written a couple of papers for me based on some thoughts and a point of view. Her uncanny ability to decipher my words and use some well-pointed questions to capture my message was excellent. I would recommend Lesley to anyone looking for a great partner.
Leslie did a nice job, and she was a great communicator. Her cooperative attitude made it a pleasure to work with her.
Lesley was a pleasure to work with. She communicates clearly and stays in contact. She completed our project with minimal direction. Will certainly hire again.
Where the magic happens!
With more than 15 years of experience as a writer and master's in both communications and creative writing, I create content that expresses the voices of my clients.